Monday, February 6, 2012

Paradoxes of Open Source Knowledge

These days it's just about uncommon to find something that isn't available on the World Wide Web. Paradox? You bet. Just the other day I used Google to search for video or images of a frozen turkey being dipped in cooking oil.
Boy, did I ever find it.






However, as the old adage goes, "things are not always as they seem," and the same is true for Google searches. You get what you ask for.

The search I used in Google was "frozen turkey dipped in cooking oil" and lo and behold, that's what I got. But if you look carefully, one of the sites cautions "slowly and carefully lower the turkey."

There are consequences if you don't. Take a look at this video; the first 19 seconds will be quite enough, thank you:







And how did I land this video in my Google search? By changing the search string to "frozen turkey deep frier". Once again, what you ask for is what you get. The tag line for this video was the "do not try this at home" type: It will burn your house down. No kidding. There was even a message from Captain Kirk, William Shatner, about the dangers of deep frying frozen turkey.

Perhaps this commentary would have been more appropriate around Thanksgiving, but we're heading toward Easter, so, forewarned is ... you know the rest...

But, for instructional purposes, the upshot of this commentary may very well be that Google, Bing, Ask, Yahoo and other search engines are marvelous tools for sifting for knowledge, but only if you're smart in the phraseology of what you are searching for. Composing your search string could make a huge difference in the information you harvest from the web. That is the flaw of search engines. You not only have to be careful what you ask for, you have to know, in advance, what you're asking for.

And that's why search engines will never substitute... never substitute... for the best search engine there is: your reference librarian, who can help you refine what you're asking for. And who resides in the best reputable storehouse of knowledge around: your local library; better yet your USF academic library.











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